FOR IMMEDIATE RELEASE
RECIPE FOR MEN ANNOUNCES PARTNERSHIP WITH TOP CELEBRITY GROOMER
Benjamin Thigpen to Act as Spokesperson for the Men’s Grooming Brand
New York, NY (January 22, 2013) — Men’s grooming line Recipe for Men has announced a partnership with celebrity and editorial groomer Benjamin Thigpen, who will act as a spokesperson for the brand beginning immediately. Thigpen, who is managed by New York-based agency Artists by Timothy Priano, will be engaged as a grooming expert and resource, and will be using the products on his celebrity clients. Launched in the US in the summer of 2012, the brand is sold in top specialty stores such as Fred Segal|RonRobinson, American Rag, and Skins 6|2, and on online retailers BeautySage and Grooming Lounge, among others.
Geared toward the active man, Recipe for Men’s simple yet effective formulations address the specific needs of a man’s skin. The easy-to-use products offer the perfect solution for Thigpen’s no-fuss clientele—including star athletes and male celebrities such as Bruce Willis, Chris Noth, Alan Cumming, Harry Shum Jr., Steve Buscemi, and Nick Swisher—who want a quick fix in the makeup chair. He has been a fan of the line and using the products since he was introduced to the brand last summer.
“I am so excited to be partnering with Recipe For Men,” says Thigpen. “This brand is geared towards your everyday active guy. Anti-shine formulas, sleek packaging, boosting collagen ingredients, and simple to understand instructions make it easy for your daily regimen. They are in a league of their own!”
Jesper Ronnback, a Swedish Olympic skier, created the brand in 2003 with fellow ski enthusiasts Mikael Snabb and Jesper Matsch. It has since grown to be the #2 men’s brand in Sweden and just launched in June 2012 in North America. Recipe for Men’s best selling products include Under Eye Patches, Anti-Shine Moisturizer, and an Antiperspirant Deodorant, and have already become favorites among groomers.
“It is important for us to work with someone that has the same genuine passion for Recipe for Men as we do,” said North American Partner Neil Agarwal. “Given Benjamin’s vast knowledge and experience in men’s grooming and his immediate love for the brand, we feel he is the perfect partner and advocate for Recipe for Men.”
About Recipe for Men
Created by men specifically for men, Recipe for Men is pure hydration and energy for the skin. Developed in the harsh winters of Scandinavia—an ideal arena for testing skincare products—Recipe for Men’s formulations are based on the best quality ingredients in the world and the actives are carefully selected to fit a man’s needs. With oil-free textures that guarantee quick absorption and minimize shine, Recipe for Men stands for logical skincare without fuss. www.recipeformenusa.com
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